What was going wrong
A strong product in a crowded category. Competitors were publishing comparison articles that ranked for the client's own brand name, and some contained factual errors about the product.
Wrong pricing was showing on third-party review sites, and the Google Ads account was counting conversions that were not real demo bookings.
What we did
We audited how Google and AI tools described the brand, then worked outward from the biggest leaks.
- Traced the wrong pricing on review sites to an old company domain that was still live
- Planned and wrote a competitive programme of alternatives and comparison articles
- Built feature landing pages for each part of the platform
- Produced a library of downloadable equipment and inspection checklists as lead magnets
- Reviewed ads tracking and prepared changes for approval
Where it landed
Five feature landing pages live. A nine-article competitive programme delivered with a full publishing spec covering titles, metas, internal links and schema. A checklist library covering more than 17 equipment and inspection topics. A clear root cause, and a one-step fix, for wrong pricing across review sites.
What we delivered
- 5 feature landing pages
- 9-article competitive content programme
- 17+ downloadable checklists
- Interactive FAQ page
- AI search visibility audit
- Google Ads tracking review
- Email drip and social content
- Brand video script
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